Official definition
This Canadian industry comprises establishments primarily engaged in selling media time or space for media owners.
Official classification fields for this page
Official classification fields taken from the current StatCan source bundle.
| Characteristic | Description |
|---|---|
| Official title | Media representatives |
| Classification | NAICS Canada 2022 Version 1.0 |
| Publishing authority | Statistics Canada |
| Hierarchical level | Canadian industry |
| Parent code | 54184 - Media representatives |
| International correspondence | M7310* |
| Source | https://www.statcan.gc.ca/en/subjects/standard/naics/2022/v1/index |
| Source verification | 2026-05-05 |
Canada-wide tax and filing context
Canada-wide business, tax, and filing context from the local country pack and tax pack.
| Characteristic | Description |
|---|---|
| Tax authority | Canada Revenue Agency (CRA) |
| Business identifier | Business Number (BN): 9-digit identifier with program account suffixes such as RT0001 for GST/HST, RP0001 for payroll, and RC0001 for corporate income tax. |
| Filing requirements | Business Number registration; Form T2125 (Statement of Business or Professional Activities) attached to T1; Form T2 (Corporation Income Tax Return); Form T5013; Form GST34 |
| Sector authority | No cluster authority recorded in the local country pack. |
Exclusions
- creating and placing advertising campaigns in media (See 541810 Advertising agencies)
- purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers (See 541830 Media buying agencies)
Examples
- magazine advertising representatives, independent
- media advertising representatives, independent
- media advertising representatives, offices of
- media representatives, independent
- newspaper advertising representatives, independent
- publishers' advertising representatives, independent
- radio advertising representatives, independent
- television advertising representatives, independent
- advertising representatives, television or radio, offices of
- magazine advertising representatives, independent
- magazine advertising representatives, offices of
- media advertising representatives, independent
- media advertising representatives, offices of
- media representatives, independent
- media representatives, offices of
- newspaper advertising representatives, independent
- newspaper advertising representatives, offices of
- publishers' advertising representatives, independent
- publishers' representatives, advertising, offices of
- radio advertising representatives, independent
- radio or television advertising representatives
- television advertising representatives, independent
Who is this code for
This code typically applies to:
Also relevant for
magazine advertising representatives, independentmedia advertising representatives, independentmedia advertising representatives, offices ofmedia representatives, independentnewspaper advertising representatives, independent
Source: STATCAN_TITLE, 2026-05-05
Classification Confidence Score
5 of 6 factors passing
8/ 10
Verified official source — naics-scian-2022-structure-v1-eng.csv (2026-05-05)
International crosswalk — ISIC Rev. 4 mapping: M7310*
Previous edition migration — NAICS 2017 to 2022 continuity confirmed
Complete hierarchy — 5 levels confirmed in hierarchy
Size or threshold documented — SME thresholds documented in federal tax pack
Trade or export match — No direct HS code correspondence in current bundle
Legacy crosswalk — Legacy system (SIC 1980) retired in this region
Business Profiles
When you might need code 541840
These role examples come from the official title and example wording attached to this code.
01
541840
Media representatives
Use this page when the business is directly described by the official title or definition for 541840 Media representatives. It is the closest source-backed checkpoint before BN registration, GST/HST review, banking onboarding, or internal classification work.
02
541840
magazine advertising representatives, independent
Use this page when the activity is described in the official StatCan example wording as magazine advertising representatives, independent. Compare the definition, exclusions, and nearby codes here before attaching 541840 Media representatives to a business file.
03
541840
media advertising representatives, independent
Use this page when the activity is described in the official StatCan example wording as media advertising representatives, independent. Compare the definition, exclusions, and nearby codes here before attaching 541840 Media representatives to a business file.
04
541840
media advertising representatives, offices of
Use this page when the activity is described in the official StatCan example wording as media advertising representatives, offices of. Compare the definition, exclusions, and nearby codes here before attaching 541840 Media representatives to a business file.
Business categories in this branch
A rotating set of business activity examples linked to this part of the Canadian hierarchy.
In this section
- 541840Media representatives
Commonly confused with
541810 — Advertising agencies
creating and placing advertising campaigns in media (See 541810 Advertising agencies)
541830 — Media buying agencies
purchasing advertising time or space from media owners and reselling it directly to advertising age...
ISIC Rev. 4 correspondence
M7310*Advertising
Approximate correspondence
Media representatives
US NAICS reference541840 - Media Representatives
Source row
541840Media representatives
This page mirrors the source row from the structure CSV and the matching rows from the elements and crosswalk files.
Frequently asked questions
What does code 541840 cover?
Media representatives: This Canadian industry comprises establishments primarily engaged in selling media time or space for media owners.
Which level of the hierarchy is 541840?
It is a canadian industry page in the NAICS Canada 2026 hierarchy.
What is the parent of 541840?
It rolls up to 54184 Media representatives.
Should I stop at 541840 or go lower?
This page already points to the exact six-digit Canadian industry in the current site structure.
Are official inclusion notes attached to 541840?
No inclusion rows are attached to this page in the local elements file.
Are there exclusion notes for 541840?
Yes. 2 exclusion note(s) help separate this page from nearby codes.
Does 541840 include illustrative examples?
Yes. 22 example row(s) are available for boundary checking.
What kinds of businesses often start from this page?
Examples in this branch include Research work, Legal advisory, Design services, Accounting support, Software consulting.
Is there an ISIC mapping for 541840?
Yes. The page shows M7310* Advertising.
Does this page show a US NAICS reference?
Yes. A same-code US reference is attached: Media Representatives.
Why are both English and French titles shown?
NAICS Canada is bilingual, so the page keeps both language titles visible for comparison and lookup.
Where does the page text come from?
From the local StatCan structure file, elements file, ISIC crosswalk, and the bundled US 6-digit reference workbook.