Official definition
This Canadian industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers.
Canadian industry
541830 Media buying agencies
Agences d'achat de médias
Official classification fields for this page
Official classification fields taken from the current StatCan source bundle.
| Characteristic | Description |
|---|---|
| Official title | Media buying agencies |
| Classification | NAICS Canada 2022 Version 1.0 |
| Publishing authority | Statistics Canada |
| Hierarchical level | Canadian industry |
| Parent code | 54183 - Media buying agencies |
| International correspondence | M7310* |
| Source | https://www.statcan.gc.ca/en/subjects/standard/naics/2022/v1/index |
| Source verification | 2026-05-05 |
Canada-wide tax and filing context
Canada-wide business, tax, and filing context from the local country pack and tax pack.
| Characteristic | Description |
|---|---|
| Tax authority | Canada Revenue Agency (CRA) |
| Business identifier | Business Number (BN): 9-digit identifier with program account suffixes such as RT0001 for GST/HST, RP0001 for payroll, and RC0001 for corporate income tax. |
| Filing requirements | Business Number registration; Form T2125 (Statement of Business or Professional Activities) attached to T1; Form T2 (Corporation Income Tax Return); Form T5013; Form GST34 |
| Sector authority | No cluster authority recorded in the local country pack. |
Inclusions
- online advertising exchanges that facilitate the automated purchase and sale of online advertising (also known as programmatic advertising services)
Exclusions
- creating and placing advertising campaigns in media (See 541810 Advertising agencies)
- selling time and space for media owners (See 541840 Media representatives)
Examples
- media buying agencies
- online advertising exchanges that facilitate the automated purchase and sale of online advertising (also known as programmatic advertising services)
Who is this code for
This code typically applies to:
Source: STATCAN_TITLE, 2026-05-05
Classification Confidence Score
5 of 6 factors passing
8/ 10
Verified official source — naics-scian-2022-structure-v1-eng.csv (2026-05-05)
International crosswalk — ISIC Rev. 4 mapping: M7310*
Previous edition migration — NAICS 2017 to 2022 continuity confirmed
Complete hierarchy — 5 levels confirmed in hierarchy
Size or threshold documented — SME thresholds documented in federal tax pack
Trade or export match — No direct HS code correspondence in current bundle
Legacy crosswalk — Legacy system (SIC 1980) retired in this region
Business Profiles
When you might need code 541830
These role examples come from the official title and example wording attached to this code.
01
541830
Media buying agencies
Use this page when the business is directly described by the official title or definition for 541830 Media buying agencies. It is the closest source-backed checkpoint before BN registration, GST/HST review, banking onboarding, or internal classification work.
Business categories in this branch
A rotating set of business activity examples linked to this part of the Canadian hierarchy.
In this section
- 541830Media buying agencies
Commonly confused with
541810 — Advertising agencies
creating and placing advertising campaigns in media (See 541810 Advertising agencies)
541840 — Media representatives
selling time and space for media owners (See 541840 Media representatives)
ISIC Rev. 4 correspondence
M7310*Advertising
Approximate correspondence
Media buying agencies
US NAICS reference541830 - Media Buying Agencies
Source row
541830Media buying agencies
This page mirrors the source row from the structure CSV and the matching rows from the elements and crosswalk files.
Frequently asked questions
What does code 541830 cover?
Media buying agencies: This Canadian industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers.
Which level of the hierarchy is 541830?
It is a canadian industry page in the NAICS Canada 2026 hierarchy.
What is the parent of 541830?
It rolls up to 54183 Media buying agencies.
Should I stop at 541830 or go lower?
This page already points to the exact six-digit Canadian industry in the current site structure.
Are official inclusion notes attached to 541830?
Yes. 1 inclusion note(s) are attached on this page.
Are there exclusion notes for 541830?
Yes. 2 exclusion note(s) help separate this page from nearby codes.
Does 541830 include illustrative examples?
Yes. 2 example row(s) are available for boundary checking.
What kinds of businesses often start from this page?
Examples in this branch include Research work, Legal advisory, Design services, Accounting support, Software consulting, Engineering services.
Is there an ISIC mapping for 541830?
Yes. The page shows M7310* Advertising.
Does this page show a US NAICS reference?
Yes. A same-code US reference is attached: Media Buying Agencies.
Why are both English and French titles shown?
NAICS Canada is bilingual, so the page keeps both language titles visible for comparison and lookup.
Where does the page text come from?
From the local StatCan structure file, elements file, ISIC crosswalk, and the bundled US 6-digit reference workbook.