Official definition
This Canadian industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.
Canadian industry
541910 Marketing research and public opinion polling
Études de marché et sondages d'opinion
Official classification fields for this page
Official classification fields taken from the current StatCan source bundle.
| Characteristic | Description |
|---|---|
| Official title | Marketing research and public opinion polling |
| Classification | NAICS Canada 2022 Version 1.0 |
| Publishing authority | Statistics Canada |
| Hierarchical level | Canadian industry |
| Parent code | 54191 - Marketing research and public opinion polling |
| International correspondence | M7320 |
| Source | https://www.statcan.gc.ca/en/subjects/standard/naics/2022/v1/index |
| Source verification | 2026-05-05 |
Canada-wide tax and filing context
Canada-wide business, tax, and filing context from the local country pack and tax pack.
| Characteristic | Description |
|---|---|
| Tax authority | Canada Revenue Agency (CRA) |
| Business identifier | Business Number (BN): 9-digit identifier with program account suffixes such as RT0001 for GST/HST, RP0001 for payroll, and RC0001 for corporate income tax. |
| Filing requirements | Business Number registration; Form T2125 (Statement of Business or Professional Activities) attached to T1; Form T2 (Corporation Income Tax Return); Form T5013; Form GST34 |
| Sector authority | No cluster authority recorded in the local country pack. |
Exclusions
- conducting fundamental and experimental research in economics, sociology, and related fields (See 541720 Research and development in the social sciences and humanities (US))
- providing advice on marketing strategies (See 541611 Administrative management and general management consulting services (US))
Examples
- broadcast media rating services
- market analysis or research services
- political and public opinion polling services
- public opinion research services
- sampling services, statistical
- broadcast media rating services
- market analysis or research services
- political and public opinion polling services
- public opinion research services
- sampling services, statistical
Who is this code for
This code typically applies to:
Also relevant for
broadcast media rating servicesmarket analysis or research servicespolitical and public opinion polling servicespublic opinion research servicessampling services, statistical
Source: STATCAN_TITLE, 2026-05-05
Classification Confidence Score
5 of 6 factors passing
8/ 10
Verified official source — naics-scian-2022-structure-v1-eng.csv (2026-05-05)
International crosswalk — ISIC Rev. 4 mapping: M7320
Previous edition migration — NAICS 2017 to 2022 continuity confirmed
Complete hierarchy — 5 levels confirmed in hierarchy
Size or threshold documented — SME thresholds documented in federal tax pack
Trade or export match — No direct HS code correspondence in current bundle
Legacy crosswalk — Legacy system (SIC 1980) retired in this region
Business Profiles
When you might need code 541910
These role examples come from the official title and example wording attached to this code.
01
541910
Marketing research and public opinion polling
Use this page when the business is directly described by the official title or definition for 541910 Marketing research and public opinion polling. It is the closest source-backed checkpoint before BN registration, GST/HST review, banking onboarding, or internal classification work.
02
541910
broadcast media rating services
Use this page when the activity is described in the official StatCan example wording as broadcast media rating services. Compare the definition, exclusions, and nearby codes here before attaching 541910 Marketing research and public opinion polling to a business file.
03
541910
market analysis or research services
Use this page when the activity is described in the official StatCan example wording as market analysis or research services. Compare the definition, exclusions, and nearby codes here before attaching 541910 Marketing research and public opinion polling to a business file.
04
541910
political and public opinion polling services
Use this page when the activity is described in the official StatCan example wording as political and public opinion polling services. Compare the definition, exclusions, and nearby codes here before attaching 541910 Marketing research and public opinion polling to a business file.
Business categories in this branch
A rotating set of business activity examples linked to this part of the Canadian hierarchy.
In this section
- 541910Marketing research and public opinion polling
Commonly confused with
541720 — Research and development in the social sciences and humanities
conducting fundamental and experimental research in economics, sociology, and related fields (See 5...
541611 — Administrative management and general management consulting services
providing advice on marketing strategies (See 541611 Administrative management and general manageme...
ISIC Rev. 4 correspondence
M7320Market research and public opinion polling
US NAICS reference541910 - Marketing Research and Public Opinion Polling
Source row
541910Marketing research and public opinion polling
This page mirrors the source row from the structure CSV and the matching rows from the elements and crosswalk files.
Frequently asked questions
What does code 541910 cover?
Marketing research and public opinion polling: This Canadian industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.
Which level of the hierarchy is 541910?
It is a canadian industry page in the NAICS Canada 2026 hierarchy.
What is the parent of 541910?
It rolls up to 54191 Marketing research and public opinion polling.
Should I stop at 541910 or go lower?
This page already points to the exact six-digit Canadian industry in the current site structure.
Are official inclusion notes attached to 541910?
No inclusion rows are attached to this page in the local elements file.
Are there exclusion notes for 541910?
Yes. 2 exclusion note(s) help separate this page from nearby codes.
Does 541910 include illustrative examples?
Yes. 10 example row(s) are available for boundary checking.
What kinds of businesses often start from this page?
Examples in this branch include Research work, Legal advisory, Design services, Accounting support, Software consulting, Engineering services.
Is there an ISIC mapping for 541910?
Yes. The page shows M7320 Market research and public opinion polling.
Does this page show a US NAICS reference?
Yes. A same-code US reference is attached: Marketing Research and Public Opinion Polling.
Why are both English and French titles shown?
NAICS Canada is bilingual, so the page keeps both language titles visible for comparison and lookup.
Where does the page text come from?
From the local StatCan structure file, elements file, ISIC crosswalk, and the bundled US 6-digit reference workbook.